PROJECT: Sunbeam Vintage Editorial
ROLE: Design Director. Work closely with team to develop furniture selection, shoot visualization, trend research, and storyboard preparation for editorial shoot featured on the Sunbeam Vintage new website launch. Styled shoot, communicated shoot progress, and liaised with Photographer on post-production
CONCEPT: The Creative Director’s aim was to produce editorial photos to be used for the launch of the new website. By featuring dramatic lighting and offering glimpses into “lifestyle” moments such as game playing or reading a book, these images provide customers with a more complete vision of what their spaces could look like if they purchase with Sunbeam, cementing the brand’s status as a resource for more than just furniture, but rather a certain lifestyle as well.
TIMELINE: Feb 2020 - Present
TEAM: Creative Director, Ebee Martinez. Photographer, Dewey Tan. Web Designer, Drew Albo. Design Director: Noelle Kichura